If you have a hobby such as sewing, painting, candle making or anything else that results in a handcrafted item, you have a potential online business on your hands. Etsy.com is a site that caters to people who want to buy and sell unique, hand-made items. It is a wildly popular site and has led to a renaissance of craftsmen who take pride in what they make. With Etsy and sites like it, the technology of third-party sales sites has made it easier and cheaper than ever for anyone to market their wares to the masses.
If you want to get in on this trend and create your own home business using your skills and talents, there are many things that need to be done before you begin. To start, you need capital for materials. Some people use
credit cards, others use sites like Payday One to borrow the money to get their business started. Once you have the start-up capital, you can begin creating your inventory.
With just one or two finished products, you can begin to list your items on Etsy and market your business. First, decide on your business name. It should in some way describe what you sell, or it can be simply a memorable name that people will come to associate with your hand-made items. Each listing that you create on Etsy will have your business name, so each listing should have a clear photograph and should be well written. This will give your business a good reputation among the many buyers who search the site for interesting, unique items.
Creating a Twitter account that sends messages each time you add a new product to your Etsy store will help you market your wares, and it costs nothing to do. Also create a Facebook page for your store and you’ll soon have a growing pool of customers.